For the Licensed Professional

Marketing Yourself

To protect yourself from potential unwanted requests, make sure you are marketing yourself as professional.  When listing your information on the website, if you are placing a link to your business on a free listing page, stay safe!   Make sure the businesses listed there are legitimate.  Follow links to learn if the businesses may appear to offer illicit services.

Develop a screening process that can weed out those who are seeking “other”  services, so that you don’t end up with someone trying to solicit you for illegal behavior.

How to opt out of Google search terms.

Google allows you to control some aspects of how you show up in searches. Use these tips to avoid being found for the wrong reasons. Remember, effective marketing not only draws in your ideal clients, it pushes away clients who are wrong for you. You can use this both for safety purposes (avoiding erotic massage searches) and for general marketing.

First, you need a Google analytics account. This is free to set up- they want you to connect your business. Use an email address that can continue to be associated with the business, because you cannot change it in the future. You can get a free Google address that is businessname@gmail.com, and forward all emails to your preferred account. You can also get a Gsuite account that is info@businessname.com for $5 per month, with access to all Google products.

Once you have your analytics set up, go to Properties -> Tracking Info -> Exclude Search Terms. From here you can add a list of words that you want NOT be found under, for instance, erotic, rubmaps, etc.

 

 North Carolina Professionals

All information you need to legally practice massage and bodywork therapies in North Carolina can be found in the Document Center of the North Carolina Board of Massage & Bodywork Therapy (NC BMBT).

Please view the full NC BMBT page for all requirements for licensure.
Requirements for all licensed professionals can be found within the Practice ActThe following is an excerpt from the Board guidelines for approved examinations for acquiring licensure in NC:

“8 Approval of examinations required for licensure.
The Board approves the following examinations to meet the examination requirement for licensure set forth in G.S. 90-629(5) and G.S. 90-630.1(b):
1.8.1 The National Certification Examination in Therapeutic Massage and Bodywork (NCETMB), the National Certification Examination in Therapeutic Massage (NCETM), and the NESL options for the NCETMB and NCETM examinations, from any applicant who has graduated from an in-state school and has passed an exam on or before December 31, 2010.
1.8.2 The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) that administers the Asian Bodywork Therapy Examination (ABTE).
1.8.3 The Massage and Bodywork Licensing Examination (MBLEx) administered by the Federation of State Massage Therapy Boards (FSMTB).
1.8.4 The National Certification Examination in Therapeutic Massage and Bodywork (NCETMB), the National Certification Examination in Therapeutic Massage (NCETM), and the NESL options for the NCETMB and NCETM examinations, will be accepted from any applicant who has graduated from an out-of-state school.
(Adopted January 6, 2000; revised July 13, 2000; August 30, 2001; October 20,
2005; February 19, 2009; revised October 21, 2010)”

Modalities requiring licensure

The NC BMBT requires licensure for many bodywork modalities. Make sure you are practicing within the law.  Non-licensed practitioners may be subject to censure by the Board. 

Renewal information

North Carolina requires Continuing Education (or Continuing Competency under the proposed regulations) for license renewal. Failure to obtain these hours will result in a lapsed license. Continuing to practice with a lapsed license may make you subject to civil penalties from the Board.

As of 5\5\18, before regulatory changes occur, you are required to have 24 hours continuing education every renewal period. A maximum of 12 may be distance learning, and maximum 8 may be business management. Three (3) must be ethics hours.

If a course is advertised as offered by an “Approved Provider”, you may confirm this by contacting the NCBTMB at 1-800-296-0664.

A comprehensive listing of Continuing Education Courses  available in the North Carolina Region (NC, SC, GA, TN) is available via the Professional Education Resource Guide.

National certification

The National Certification Board for Therapeutic Massage & Bodywork provides a voluntary credential to massage therapy &  bodywork professionals, the highest level  of achievement nationwide.  They have recently launched a specialty certificate program, designating advanced training for specific modalities/populations.